We are soon turning 3 years & during our first 2 years as a brand we decided to keep our store closed during Black Friday.

This year we are doing things a little differently cause we got some very happy news that we would love to share with you all. We only got 4 more Fridays to spend with you in our current shop at Skånegatan 83, cause we are moving Jan 1st (see more in stories!)

Black Friday is a day when a large part of the world gathers around mass consumption, excessively produced only to be discounted during a very limited time. We do not want to be a part of that, in any way.

The World Overshoot Day - meaning the date when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year occurred on July 29 this year - 24 days earlier than last year (22 aug). The fact that the heaviest consumption period occurs almost 6 months after that date is nothing but frightening.
We always trust our gut feeling in everything we do and closing the store completely did not feel like the best thing to do this year.

When we only have a few Fridays left in our tiny little shop we felt that there has got to be a better way to use our tiny space to do something with a positive impact for someone else rather than letting it stay closed this weekend. 

This year we are re-wording BLACK FRIDAY- by skipping the L in BLACK it turns into BACK and we are doing a Give Back Friday instead - in the BabyMocs store at Skånegatan 83, in Stockholm! Actually the entire weekend cause we will stay extra open Friday-Sunday! 

There are almost 3000 homeless individuals, only in Stockholm.
We are heading into the coldest season of the year. We know that many of you might have planned to stock up on winter wear during Black Friday.
Take the chance to help someone else while doing it by donating your own winter wear that you do not use any longer.

BabyMocs Give Back Friday (weekend):

1. Bring a pair of adult winter boots or a winter jacket (they got to be in good condition with maintained warming elements to be used by another person.

2. In return for helping to help we will give you a voucher of 100 SEK that you can use in the BabyMocs Store during this weekend that you can use on things you really need/had planned to buy anyway during this time. Hopefully the 100 SEK can cover your cost to travel to store if you come from outside the neighbourhood. 

3. If you do not have an extra par of Adult winter shoes or a jacket that you do not need at home you may also donate a pair of children shoes (perhaps an old pair of BabyMocs that is just laying around at home?) that we will donate to Röda Korset.

Please note that we can not take in Children Jackets - only adult jackets.

The adult winter boots and winter jackets will be donated to homeless individuals in Stockholm. The children shoes will be donated to Röda Korset.

We will keep the BabyMocs Store Extra Open the entire weekend Friday - Sunday and the Give Back Friday Starts Friday 26 Nov at 12 in the BabyMocs Store!


FRIDAY 12-18


SUNDAY 12-16

We will stay for longer if there are still people coming around closing time!
We hope to see you there! ❄️♥️