BABYMOCS is closed on black friday
Last year was BabyMocs 1st year as a brand & we then decided to keep our physical store & online shop closed during Black Friday & we are doing the same this year 🖤
The World Overshoot Day - meaning the day when we had used up all of our yearly budget for renewable resources occurred on Aug 22 this year. The fact that the heaviest consumption period occurs many months after that we already passed this day is frightening.
Black Friday encourages overspending & spending without a well grounded cause. We know that it is easy to justify ones own purchases during Black Friday with “I only buy things I would have bought anyway but to a better price” but the bottom line is that someone has got to pay the price for those heavy price reductions & one that has got to bare that price tag is the climate.Black Friday is built to trigger our purchase behaviours & as long as we all adhere to it, there will not be a change in how large actors in the industry choose to mass produce excessive amounts of goods to sell at discounted prices at the expense of the environment.
Our aim is to contribute to creating a better and more sustainable planet for our children to walk on but that aim does not only include to create the most sustainable foot wear option one can find for little ones feet. To create a more sustainable future for our future is a teamwork in which we all can inspire others to rethink their overall consumption patterns. To create a sustainable foot wear option for children will never alone be a large enough contributor in the aim to create a more sustainable planet but together with larger contributors such as making small changes in our overall consumption behaviour, we can all together make an impact.
We have all the respect for that 2020 has been an incredibly challenging year for us all but with climate as our core priority we can not participate in a day knowing its harmful impact on the environment.
By closing down for a day on Black Friday we aim to raise a thought about what easy & conscious actions one can take towards Black Friday Sales & overall overconsumption related to price reductions & we are looking forward to an offline day with loved ones this Friday!🖤 🌍
Lots of hugs,Team BabyMocs